SPT 352 SPORT SALES AND PROMOTION

Sales and promotion are the lifeblood of the sport and event industries. Students learn best practices for ticket sales, sponsorships, sales training, sales management, promotion, branding, advertising, public and community relations, and the use of technology and social media to create deeper consumer relationships.

Credits

4 sh

Future Course Number

SPT 3520

Prerequisite

SPT 351 or MKT 311