Strategic Communications A.B.
Strategic Communications explores the process and techniques for how an organization communicates with its many publics. The organization may be corporate, nonprofit or governmental, and the forms of communication include public relations and advertising.
(See Communications for additional program requirements and course descriptions)
A Bachelor of Arts degree with a major in Strategic Communications requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.
Major Requirements:
Required courses: 43-44
| IDS 115 | PUBLIC SPEAKING | 2 sh |
| COM 100 | COMMUNICATIONS IN A GLOBAL AGE | 4 sh |
| COM 110 | MEDIA WRITING | 4 sh |
| COM 210 | WEB AND MOBILE COMMUNICATIONS | 1 sh |
| COM 220 | CREATING MULTIMEDIA CONTENT | 3 sh |
| COM 252 | PUBLIC RELATIONS AND CIVIC RESPONSIBILITY | 4 sh |
| COM 312 | STRATEGIC WRITING | 4 sh |
| COM 322 | CORPORATE PUBLISHING | 4 sh |
| COM 362 | STRATEGIC RESEARCH METHODS | 4 sh |
| COM 381 | COMMUNICATIONS INTERNSHIP | 1 or 2 sh |
| COM 400 | MEDIA LAW AND ETHICS | 4 sh |
| COM 452 | STRATEGIC CAMPAIGNS | 4 sh |
| COM 495 | GREAT IDEAS: ISSUES AND RESEARCH | 4 sh |
Select one of the following School of Business courses: 4 sh
| ECO 111 | PRINCIPLES OF ECONOMICS | 4 sh |
| MGT 323 | PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR | 4 sh |
| ACC 201 | PRINCIPLES OF ACCOUNTING | 4 sh |
| FIN 303 | INTRODUCTION TO FINANCE | 4 sh |
| MKT 311 | PRINCIPLES OF MARKETING | 4 sh |
Select additional courses to total at least 52 semester hours of COM courses
Total Credit Hours: 58
Elon Core Curriculum:
First Year Foundations
| COR 110 | THE GLOBAL EXPERIENCE | 4 sh |
| ENG 110 | WRITING: ARGUMENT AND INQUIRY | 4 sh |
Select one of the following:
| STS 110 | INTRODUCTION TO STATISTICAL REASONING | 4 sh |
| MTH 151 | CALCULUS I | 4 sh |
| STS 212 | STATISTICS IN APPLICATION | 4 sh |
Experiential Learning Requirement (2 Units required)
Included in experiential learning are study abroad, research, service-learning, leadership, internships, (including co-ops, teaching, and practicum), or other courses or experiences with ELR designation.
World Language Requirement
Students must meet one of the following: (a)complete a language course numbered 122 or higher at Elon, or receive transfer or study abroad credit for the same; (b) place into a language course numbered 200 or above upon arriving at Elon, using a department of world languages approved placement instrument; (c) score a 4 or 5 on an AP language exam or similar exam. Each student must take the language placement test by October 1 of his or her first full year at Elon. Students are allowed two tries; the higher score is counted. That score stands and may not be repeated by later testing. Consideration for Phi Beta Kappa membership requires the completion of a 222-level world language course or placement beyond that level.
Studies in the Arts and Sciences
Students must fulfill the requirements in each of the following categories.
Transfer students with at least 18 s.h. of transfer credit must complete 32 hours total in Studies in the Arts & Sciences, but may have as few as 7 hours in one or more of the four Studies in the Arts & Sciences areas.
Expression (8 s.h.) __________________ __________________
Eight hours chosen from at least two of the following: literature (in English or world languages), philosophy, and fine arts (art, dance, music, music theatre, and theatre). At least one course must be literature.
Civilization (8 s.h.)_______________ __________________
Eight hours chosen from at least two of the following: history, world languages, art history and religious studies.
Society (8 s.h.) ________________ __________________
Eight hours chosen from at least two of the following: economics, geography, human service studies, political science, psychology, sociology/anthropology, and PHS 201 or PHS 202.
Science/Analysis (Lab:___) (8 s.h.) ______________ ________________
Eight hours chosen from one or more of the following: mathematics/statistics, science, and computer science. At least one course must be a physical or biological laboratory science.
Advanced Studies (8 s.h.) __________________ __________________
Eight hours of 300-400 level coursework outside the major field and chosen from areas under Studies in the Arts and Sciences.
COR Interdisciplinary Capstone Seminar (4 s.h.) __________________
300-400 level COR course; requires junior/senior status.
Society (8 s.h.) __ECO 111__ __________
Eight hours chosen from at least two of the following: economics, geography, human service studies, political science, psychology, & sociology/anthropology, and public health studies 201 or 202.