Marketing B.S.B.A.
Chair, Senior Lecturer: Rich
Professors: Tadepalli, Moorman
Associate Professors: Garber, Hodge
Assistant Professors: Chaker, Gala, Horky, Norvell, Tolmie
Major Requirements:
A Bachelor of Science in Business Administration degree with a major in Marketing requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.
Core Requirements
Select one course from the following
: 4 sh
Additional Core Requirements:
| ACC 201 | PRINCIPLES OF ACCOUNTING | 4 sh |
| BUS 201 | GATEWAY TO BUSINESS | 4 sh |
| BUS 211 | MANAGEMENT INFORMATION SYSTEMS | 4 sh |
| BUS 221 | LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS | 4 sh |
| BUS 381 | INTERNSHIP IN BUSINESS | 1-4 sh |
| BUS 465 | STRATEGIC MANAGEMENT | 4 sh |
| ECO 111 | PRINCIPLES OF ECONOMICS | 4 sh |
| ECO 203 | STATISTICS FOR DECISION MAKING | 4 sh |
| FIN 343 | PRINCIPLES OF FINANCE | 4 sh |
| MGT 323 | PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR | 4 sh |
| MKT 311 | PRINCIPLES OF MARKETING | 4 sh |
Marketing Major Course Requirements
| BUS 326 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 sh |
| MKT 414 | MARKETING RESEARCH | 4 sh |
Choose one of the following: 4 sh
| ECO 301 | BUSINESS ECONOMICS | 4 sh |
| ECO 311 | INTERMEDIATE MICROECONOMIC THEORY | 4 sh |
| ECO 347 | INTRODUCTION TO ECONOMETRICS | 4 sh |
Choose four courses from the following
: 16 sh
| MKT 412 | NEW PRODUCTS DEVELOPMENT AND BRANDING | 4 sh |
| MKT 413 | INTEGRATED MARKETING COMMUNICATIONS | 4 sh |
| MKT 415 | CONSUMER BEHAVIOR | 4 sh |
| MKT 416 | GLOBAL MARKETING | 4 sh |
| MKT 417 | BUSINESS-TO-BUSINESS MARKETING | 4 sh |
| MKT 418 | PROFESSIONAL SELLING | 4 sh |
| MKT 419 | SALES MANAGEMENT | 4 sh |
| MKT 420 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 sh |
| MKT 425 | DIGITAL MARKETING | |
| MKT 430 | MARKETING CHANNELS | 4 sh |
| MKT 431 | LOGISTICS AND DISTRIBUTION | 4 sh |
| MKT 432 | SUPPLY CHAIN MANAGEMENT PERFORMANCE | 4 sh |
| MKT 473 | SPECIAL TOPICS IN MARKETING | |
| MKT 491 | ADVANCED INDEPENDENT STUDY | 1-4 sh |
Total Credit Hours: 73-76
Advising for the Marketing Major
Student Emphasis Areas
•
Sales Emphasis - Marketing majors who choose to pursue an emphasis in sales must take
MKT 418 and
MKT 419 as two of their four electives. Marketing Majors cannot minor in Professional Sales. These students are also strongly advised to complete their internship in the area of professional sales.
•
Supply Chain Emphasis - Marketing majors who choose to pursue an emphasis in Supply Chain Management must take
MKT 430,
MKT 431, and
MKT 432. Marketing majors cannot minor in Supply Chain Management.
•
Marketing Analytics and Digital Marketing Emphasis - Marketing majors who choose to pursue an emphasis in Digital Marketing must take
MKT 425,
MGT 426 and MKT 473 Special Topics - Marketing Data Analysis.
Study Abroad Requirements
• Study abroad students may transfer two marketing electives to the major provided they have taken
MKT 311 prior to the study abroad trip.
Marketing classes applied to other Majors or Minors
•
MKT 311: Students with a Marketing major and a Sport and Event Management minor may
apply MKT 311 as a substitution for
SPT 351 in the SEM minor.
•
MKT 412 may not apply to both the Marketing and Entrepreneurship double majors.
•
MKT 416 may not apply to both Marketing and International Business double majors.
Economics Requirements 300 Level
•
ECO 301 may be taken in lieu of
ECO 310 for Marketing and Finance double majors.
•
ECO 311 may be take in lieu of
ECO 301 for Marketing and Economics double majors or for Marketing Majors and Economic minors.
•
ECO 301 and
ECO 314 must be taken for both Marketing and International Business double majors.
For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, MKT 416 can count towards the MKT major and the IB major. If a student is double majoring in MKT and IB and takes MKT 416, this course can count toward the MKT or IB major, but not both. However, we do allow a student to double count a course in BSBA major and a minor. For example, a student majoring in MKT and minoring in ENT can have MKT 412 count for both the major and the minor.
Elon Core Curriculum:
First Year Foundations
| COR 110 | THE GLOBAL EXPERIENCE | 4 sh |
| ENG 110 | WRITING: ARGUMENT AND INQUIRY | 4 sh |
Select one of the following:
| STS 110 | INTRODUCTION TO STATISTICAL REASONING | 4 sh |
| MTH 151 | CALCULUS I | 4 sh |
| STS 212 | STATISTICS IN APPLICATION | 4 sh |
Experiential Learning Requirement (2 Units required)
Included in experiential learning are study abroad, research, service-learning, leadership, internships, (including co-ops, teaching, and practicum), or other courses or experiences with ELR designation.
World Language Requirement
Students must meet one of the following: (a)complete a language course numbered 122 or higher at Elon, or receive transfer or study abroad credit for the same; (b) place into a language course numbered 200 or above upon arriving at Elon, using a department of world languages approved placement instrument; (c) score a 4 or 5 on an AP language exam or similar exam. Each student must take the language placement test by October 1 of his or her first full year at Elon. Students are allowed two tries; the higher score is counted. That score stands and may not be repeated by later testing. Consideration for Phi Beta Kappa membership requires the completion of a 222-level world language course or placement beyond that level.
Studies in the Arts and Sciences
Students must fulfill the requirements in each of the following categories.
Transfer students with at least 18 s.h. of transfer credit must complete 32 hours total in Studies in the Arts & Sciences, but may have as few as 7 hours in one or more of the four Studies in the Arts & Sciences areas.
Expression (8 s.h.) __________________ __________________
Eight hours chosen from at least two of the following: literature (in English or world languages), philosophy, & fine arts (art, dance, music, music theatre, & theatre). At least one course must be literature.
Civilization (8 s.h.)_______________ __________________
Eight hours chosen from at least two of the following: history, world languages, art history and religious studies.
Society (8 s.h.) __ECO 111______ __________________
Eight hours chosen from at least two of the following: economics, geography, human service studies, political science, psychology, & sociology/anthropology, and public health studies 201 or 202.
Science/Analysis (Lab:___) (8 s.h.) _________________ ________________
Eight hours chosen from one or more of the following: mathematics/statistics, science, and computer science. At least one course must be a physical or biological laboratory science.
Advanced Studies (8 s.h.) ______ECO 301_____ __________________
Eight hours of 300-400 level coursework outside the major field and chosen from areas under Studies in the Arts and Sciences.
COR Interdisciplinary Capstone Seminar (4 s.h.) __________________
300-400 level COR course; requires junior/senior status.
Society (8 s.h.) __ECO 111__ __________
Eight hours chosen from at least two of the following: economics, geography, human service studies, political science, psychology, & sociology/anthropology, and public health studies 201 or 202.