Marketing B.S.B.A.
Major Check Sheet
Chair, Senior Lecturer: Rich
Professor: Tadepalli, Moorman
Associate Professors: Garber, Hodge
Assistant Professors: Chaker, Gillespie, Horky, Kim, Norvell, Tolmie
A Bachelor of Science in Business Administration degree with a major in Marketing requires the following courses:
Core Requirements
Select one course from the following
: 4 sh
Additional Requirements:
| ECO 111 | PRINCIPLES OF ECONOMICS | 4 sh |
| ECO 203 | STATISTICS FOR DECISION MAKING | 4 sh |
| ACC 201 | PRINCIPLES OF FINANCIAL ACCOUNTING | 4 sh |
| ACC 212 | PRINCIPLES OF MANAGERIAL ACCOUNTING | 4 sh |
| BUS 211 | MANAGEMENT INFORMATION SYSTEMS | 4 sh |
| BUS 202 | BUSINESS COMMUNICATIONS | 4 sh |
| BUS 221 | LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS | 4 sh |
| BUS 326 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 sh |
| FIN 343 | PRINCIPLES OF FINANCE | 4 sh |
| MKT 311 | PRINCIPLES OF MARKETING | 4 sh |
| MGT 323 | PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR | 4 sh |
| BUS 465 | STRATEGIC MANAGEMENT | 4 sh |
| BUS 381 | INTERNSHIP IN BUSINESS | 1-4 sh |
Marketing Major Course Requirements
Choose three courses from the following
: 12 sh
| MKT 412 | NEW PRODUCTS DEVELOPMENT AND BRANDING | 4 sh |
| MKT 413 | INTEGRATED MARKETING COMMUNICATIONS | 4 sh |
| MKT 415 | CONSUMER BEHAVIOR | 4 sh |
| MKT 416 | GLOBAL MARKETING | 4 sh |
| MKT 417 | BUSINESS-TO-BUSINESS MARKETING | 4 sh |
| MKT 418 | PROFESSIONAL SELLING | 4 sh |
| MKT 419 | SALES MANAGEMENT | 4 sh |
| MKT 420 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 sh |
| MKT 425 | DIGITAL MARKETING | |
| MKT 430 | MARKETING CHANNELS | 4 sh |
| MKT 431 | LOGISTICS AND DISTRIBUTION | 4 sh |
| MKT 432 | SUPPLY CHAIN MANAGEMENT PERFORMANCE | 4 sh |
| MKT 473 | SPECIAL TOPICS IN MARKETING | |
| MKT 491 | ADVANCED INDEPENDENT STUDY | 1-4 sh |
Total Credit Hours: 73-76
- Students completing majors in both Marketing and Entrepreneurship may not apply MKT 412 to both majors.
- Students with a Marketing major and a Sport and Event Management minor may apply MKT 311 as a substitution for SEM 351 in the SEM minor.
- Study abroad students may transfer one marketing elective to the major provided they have taken MKT 311.
- Marketing majors who choose to pursue a focus in sales must take MKT 418 and MKT 419 as two of their three electives. These students are strongly advised to complete their internship in the area of professional sales.
- Marketing majors who choose to pursue a focus in Supply Chain Management must take MKT 430, MKT 431, and MKT 432. Marketing majors cannot minor in Supply Chain Management.
- Marketing majors who choose to pursue a focus in Digital Marketing must take MKT 413, MKT 425 and MKT 473 Marketing Data Analysis.
- Students with double majors in Finance and either Management, Marketing or Entrepreneurship may take ECO 301 in lieu of ECO 310.
- Students completing majors in both Marketing and Economics or Entrepreneurship and Economics may substitute ECO 310 and ECO 311 in lieu of ECO 301.
- Marketing and International Business double majors must take both ECO 301 and ECO 314.
- Marketing and International Business double majors: MKT 416 cannot count toward the marketing major.
For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, MKT 416 can count towards the MKT major and the IB major. If a student is double majoring in MKT and IB and takes MKT 416, this course can count toward the MKT or IB major, but not both. However, we do allow a student to double count a course in BSBA major and a minor. For example, a student majoring in MKT and minoring in ENT can have MGT 423 count for both the major and the minor.