MKT 420 CUSTOMER RELATIONSHIP MANAGEMENT

The Customer Relationship Management (CRM) course is designed to introduce students to the utilization of technology in professional sales. This course focuses on sales force automation and principles of customer relationship management (CRM). Curriculum will introduce students to CRM concepts and functionality for sales representatives and managers. Students will develop full proficiency in using CRM systems through hands on use of Salesforce.com.

Credits

4 sh

Prerequisite

MKT 311.

Offered

Offered spring.