MGT 425 ANALYTICS FOR BUSINESS STRATEGY
This course demonstrates how business analytics is strategically used by business organizations to gain competitive advantage in today's agile and intelligence-driven organizations. This course introduces students to various business analytics applications, cases and software tools to help understand, interpret, and visualize business data and valuable patterns in big data. By intelligently analyzing business data, business managers can gain a deeper and more accurate understanding of customers’ needs, the competitive business environment, and various aspects of the business operations. The new field of business analytics can effectively help organizations improve profit margins, revenue, communication, customer satisfaction, service, sustainability, operational efficiency, and lower the cost of doing business. Prerequisites: CIS 211, MGT 323 and MGT 411. Offered fall or spring.
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