MBA 5407 Business Analytics and Marketing Research
Examines methods and practices for designing research strategies to support decision making. Students learn and practice qualitative and quantitative research methods through developing and implementing a research plan and generating a report relevant to a specific business or industry. Other common marketing research methods such as observational studies and in-depth interviews are explored. Additionally, students will gather, view and interpret external data using statistical analytics. This course is only available for graduate students enrolled in the Barowsky School of Business or 4+1 business majors with Program Director approval.