MBA 5420 Emrg Mrktg Intn'l Competitive
Comprehensive analysis of emerging markets/economies through the lens of developed country firms as well as indigenous firms in emerging markets. The course investigates how the globalization of emerging markets create opportunities for developed country firms (SMEs and MNEs) including environmental sustainability, and how these could be tapped, what challenges companies operating in emerging markets face, and what lessons can be learned from them. It also examines how indigenous entrepreneurs and leaders in emerging markets are building world-class companies to surface globally. The course centers on whether, and how, globalization impacts the international competitiveness of developed countries and firms differently from emerging markets and firms, using analysis at the country, industry, firm as well as subsidiary levels.