BUS 4405 PWC: Stats & Research for Business
This course introduces students to basic research methodologies used in business. Qualitative, quantitative and mixed methods approaches to data analysis will be part of the course material. The class will begin with a discussion of the various approaches to scientific research in the context of modern day business decision making. A variety of qualitative methods (focus groups, in-depth interviews, etc) will then be covered. The final and most significant portion of the class will then deal with understanding the scientific method, quantitative methods, statistical analysis and how to use software in order to facilitate the process of data analysis. Students will be required to gather primary data and use software in order to mine the data for significant findings.