COMM 2327 Principles of Advertising

Course Information

Course Description

COMM 2327. INTRODUCTION TO ADVERTISING (3-0-3) Fundamentals of advertising including theory and strategy, copywriting, design, and selection of media (not sophomore level) Assessment Levels: R2, E2, M1. 09.0903

Prerequisite(s)

Must have level2 in Reading and English

CIP Code

9.0903

Credits (SCH)

3

Lecture-Lab-SCH

(3-0-3)