2022-2023 Catalog

MAR 2040 International Marketing

3 Credit hours      45 Contact hours

Explores international marketing for U.S. products, the increasing competitive international environment, and recent changes in the environment that have challenged U.S. business. This course focuses on the global marketplace and making marketing decisions in a global context.

Prerequisite

Successful completion of ENG 0092 (grade C or higher) or equivalent assessment scores.