2019-2020 Catalog

MUS 267 Music Marketing Strategies

3 Credit hours 45 Contact hours

Provides an overview of key marketing principles, terms, and practices, which form the foundation for all music entertainment marketing plans. Course examines the key areas of marketing opportunities for music entertainment entrepreneurs including merchandising, publicity, radio promotion, retail and distribution, advertising, and touring.

Prerequisite

Successful completion of MUS 167 (grade C or higher).