2017-2018 Undergraduate General Catalog


COMM 260 Persuasion

This course is an introduction to the theory and practices of persuasion. Students will study both the production and critical evaluation of contemporary social influence. Motivation and attitudinal theories will be examined as they relate message, source, and receiver strategies. Students will learn to be effective producers and consumers of persuasive messages.

Credits

3

Prerequisite

COMM 110