2016-2017 Undergraduate General Catalog


BSAD 440 Sport Management

Students will learn how professional and amateur sports teams manage their businesses, fans, athletes and brands, including planning, hosting and implementing marketing programs for specific events and sports programs. Theories will be supplemented with industry-recognized speakers, case studies and hands-on work for local clients. Class/client projects, as well as presentations are required.

Credits

3

Prerequisite

BSAD 310; BSAD 320