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Communication Arts (B.A.)

The Communication Arts program at UIW uses a unique blend of theory-driven and experienced-based classes where students acquire the knowledge and skills necessary for a successful career in today’s changing media world. Communication Arts offers a Bachelor of Arts (BA) and a Master of Arts (MA) as well as an accelerated bachelor's to master's degree program (ABM). With three different concentrations, our graduates are strongly prepared for a vast number or career opportunities, such as social media specialists, broadcast journalists, event planners, filmmakers, public relations specialists, teachers, videographers, bilingual journalists, and marketing & advertising specialists, among others. The goals of the program are to cultivate students’ imagination and creativity through mastery of technical skills needed to become effective professionals in the field of communications: to create an environment fostering the exploration of diverse perspectives and encourages students to use their skills and resources to serve their community and society, so that they are prepared to participate confidently, ethically, and competently as concerned and enlightened citizens.

Major requirements for a Bachelor of Arts:

Students must complete all requirements from section 1 through section 3. 

1. Communication Arts Core Courses

The following 43 semester hours of Communication Arts core courses are required for all concentrations: 
COMM 1100Orientation to Comm Arts
COMM 1301Intro to Mass Communication
COMM 1305Digital Literacy
COMM 1311Public Speaking
COMM 2315Writing for the Media
COMM 3310Theories of Communication
COMM 3320Aesthetics of Vision and Sound
COMM 3317Diversity in the Media
COMM 3332Rhetorical Criticism
COMM 3365Multimedia Design/Prod
COMM 4315Media Ethics
COMM 4328Internship
COMM 4332Law and The Media
COMM 4372Interpersonal Communications
COMM 4390Senior Portfolio

2. Select one of the following concentrations: (A, B, or C)

A. Media and Culture Concentration

Students must complete all requirements from section 1 through section 3. Students are required to complete the 18 hours of Media and Culture courses listed below AND 15 hours of COMM electives or General Electives AND ENGL 2365, Professional and Technical Communication.
COMM 2316Intro to Media and Culture
COMM 3384Seminar: Media and Culture
COMM 4305Communications, Tech & Society
COMM 4320Issues/Trends Bicultural Comm
COMM 4322Seminar in Selected Film Topic
COMM 4325Global Media Studies

B. Multimedia Concentration

Students must complete all requirements from section 1 through section 3. For the Multimedia concentration, students must complete 15 hours of required Multimedia core courses (listed below) AND select a track to pursue (i.e., Production, Journalism, or Creative Publishing), completing 12 hours from the listed COMM courses for that track AND 6 hours of additional COMM electives or General Electives AND ENGL 2365, Professional and Technical Communication.
COMM 2320Audio Production I
COMM 2354Journalism I
COMM 3355Publications Practicum
COMM 3381Digital FIlm Production I
COMM 4347Social Media
 
COMM 3355Publications Practicum
or
COMM 3390Radio Practicum
or
COMM 3395Television Practicum
Production Track
12 semester hours to be chosen from the following courses: 
COMM 3325Writing the Script
COMM 3382Digital Film Production II
COMM 3386Studio Production
COMM 4330Cinematography and Lighing
COMM 4322Seminar in Selected Film Topic
COMM 4351Adv Digital Editing/Production
COMM 4358Producing/Directing Seminar
COMM 4399Selected Topics in CA
Journalism Track
12 semester hours to be chosen from the following courses:
COMM 3354Journalism II
COMM 3353Broadcast Journalism
COMM 4335News and Feature Editing
COMM 4343Convergent Media II
COMM 4348Journalism History
COMM 4399Selected Topics in CA
Creative Publishing Track
12 semester hours to be chosen from the following courses:
COMM 4340Design/Layout/Print Production
COMM 4343Convergent Media II
COMM 4349Electronic and Digital Writing
 
COMM 3313Event Planning
or
COMM 4399Selected Topics in CA
 
COMM 4322Seminar in Selected Film Topic
COMM 4325Global Media Studies

C. Strategic and Corporate Communications Concentration

Students must complete all requirements from section 1 through section 3. Students are required to complete the 18 hours of Strategic and Corporate Communication courses listed below AND 15 hours of COMM electives or General Electives AND ENGL 2365, Professional and Technical Communication. 
COMM 4347Social Media
COMM 3371Persuasion
COMM 3383Organizational Dynamics & Lead
COMM 4375Public Relations
COMM 3355Publications Practicum
COMM 4380Critical Issues/ Crucial Convo

3. Students shall complete as many electives as required to reach 122 credit hours