PMBA 6332 Data Management
Data management introduces students to techniques used to systematically collect, organize, store, and manage data. Students will build upon their statistical software programming skills to learn how to more efficiently manage data for analysis. Students will also learn how to implement smart data coding procedures so that their organizations can more intelligently store, organize, access, and analyze information to obtain competitive advantage. Emphasis will be placed on database design, management, and information extraction, particularly mining the internet and exporting and importing data to and from SQL and MS Excel. Finally, students will be introduced to computational procedures used for data mining social media including Facebook, Twitter, LinkedIn, and Google+.