MKT 3361 Global Marketing

Analysis of international markets and opportunities for the international organization and the independent business person. Emphasis is on the use of data for analyzing market potential, support services of freight and insurance, and international currency movement. Discussion of current international situations, which create market potential.

Prerequisite

(GLB 3331 OR BINT 3331) AND (MKT 3331 OR BMKT 3331)