/Institutions/University-of-the-Incarnate-Word/json/2021-2022/Undergraduate-Catalog-local.json

/Institutions/University-of-the-Incarnate-Word/json/2021-2022/Undergraduate-Catalog.json

2021-2022 Undergraduate Catalog > VIII. Undergraduate Programs > H-E-B School of Business and Administration > Marketing

Marketing

Marketing Course Descriptions

The Marketing concentration is designed for students planning to assume managerial responsibilities in marketing, sales, distribution, advertising, and related fields. Students also have the option of choosing a minor in Marketing.