HADM 7370 Healthcare Marketing Management
This course presents students with the concepts and practices of marketing management within the health care industry. The course develops a comprehensive approach to translating the strategic plan of the health care organization into a functional marketing plan that can be implemented in an effective manner to increase the market share of the target public. The course content provides the student with an understanding of the components and functions of marketing management within an integrated management framework. The course focuses on the components and functions of marketing management including product development, pricing, promotion, distribution, consumer behavior, budgeting and target market analysis. Students are required to integrate concepts from other courses into their course work.
Cross Listed Courses
Cross-listed with HADM 6370