Associate in Arts in Marketing
The Associate in Arts in Marketing program focuses on developing marketing skills to understand consumer behaviors and devise marketing plans to attract customers. Students will learn how to use a variety of marketing skills to improve business traffic and attract new business. The program will prepare students for careers in small and large marketing operations.
Disclaimers
Graduates of the Associate in Arts program may apply all the credits earned toward a Bachelor of Business Administration.
Also available: a Bachelor of Business Administration and a Master of Business Administration.
This program is not available at the Arkansas, Mississippi or New Jersey campuses and is available in an online-only format to Arkansas, Mississippi and New Jersey students. Pennsylvania students enrolled in this program must follow the requirements as set forth in the Pennsylvania section of the catalog.
Strayer business programs create value for students by providing a flexible, innovative and career-focused experience to maximize their economic mobility and empower them to succeed in business. The Strayer University Associate in Arts in Marketing degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.
Requirements
Major
| | $name | |
| BUS 100 | Introduction to Business | |
| MKT 100 | Principles of Marketing | |
| MKT 325 | Social Media Marketing | |
| MKT 305 | Consumer Behavior | |
| Elective chosen from the Major or Concentration Component of the BBA | |
| Total Credit Hours: | 27.0 |
General Education Core
| CIS 101 | Navigating a Digital World | |
| COM 100 | Communication at Work | |
| COM 200 | Communication: The Key to Working Together | |
| ECO 110 | Taking Charge of Your Economic Future | |
| ENG 116 | Discover the Writer in You | |
| ENG 201 | The Power of Persuasion | |
| HIS 110 | U.S. History: Learn from the Past, Prepare for the Future | |
| HUM 201 | Exploring Cultures: Adapting in a Global World | |
| MAT 110 | Using Math to Inform Your World | |
| PSY 101 | Smarter Decisions through Psychology | |
| SCI 201 | Unlocking the Secrets of Science and Innovation | |
| SOC 101 | The Story of Us: Embracing Diversity and Collaboration | |
| WRK 100 | Preparing for the Future of Work | |
| Total Credit Hours: | 58.5 |
Electives
These courses are selected in consultation with the campus dean or associate campus dean, or student services coach.
All courses are 4.5 quarter credit hours.
Total Credit Hours: 90.0