2022-2023 Catalog

Associate in Arts in Marketing

The Associate in Arts in Marketing program focuses on developing marketing skills to understand consumer behaviors and devise marketing plans to attract customers. Students will learn how to use a variety of marketing skills to improve business traffic and attract new business. The program will prepare students for careers in small and large marketing operations.

Disclaimers

Graduates of the Associate in Arts program may apply all the credits earned toward a Bachelor of Business Administration.

Also available are a Bachelor of Business Administration and a Master of Business Administration.

Strayer business programs create value for students by providing a flexible, innovative and career-focused experience to maximize their economic mobility and empower them to succeed in business. The Strayer University Associate in Arts in Marketing degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.

Requirements

Major

$name

BUS 100Introduction to Business

MKT 100Principles of Marketing

MKT 305Consumer Behavior

MKT 310Retail Management

MKT 312Marketing Communications

MKT 320International Marketing

Elective chosen from the Major or Concentration Component of the BBA

Total Credit Hours:36.0

General Education Core

CIS 101Navigating a Digital World

COM 100Communication at Work

ENG 116Discover the Writer in You

ENG 201The Power of Persuasion 

HIS 110U.S. History: Learn from the Past, Prepare for the Future

HUM 201Exploring Cultures: Adapting in a Global World

MAT 110Using Math to Inform Your World

PSY 101Smarter Decisions through Psychology

SCI 201Unlocking the Secrets of Science and Innovation 

SOC 101The Story of Us: Embracing Diversity and Collaboration 

WRK 100Preparing for the Future of Work

Total Credit Hours:49.5

Electives

These courses are selected in consultation with a dean, advisor or coach.

Total Credit Hours:4.5

All courses are 4.5 quarter credit hours.

Total Credit Hours: 90.0