Bachelor of Business Administration
The Bachelor of Business Administration prepares graduates for a wide range of managerial positions in business, government and nonprofit organizations. Business administration students acquire fundamental, practical and professional skills in all phases of business including decision-making and problem-solving. The program also provides a strong liberal arts component that develops communications skills, information literacy, abstract thinking and critical analysis while fostering historical, political and social awareness.
The Bachelor of Business Administration program offers concentrations that enable students to tailor their degrees to their careers and educational goals. Concentrations are available in:
- Accounting
- Acquisition and Contract Management
- Entrepreneurship
- Finance
- Health Services Administration
- Hospitality and Tourism Management
- Human Resource Management
- Management
- Marketing
- Project Management
- Retail Management
- Social Media Marketing
Requirements
Area I – Core Component
| ACC 100 | Accounting I | |
| BUS 100 | Introduction to Business | |
| CIS 105 | Introduction to Information Systems | |
| COM 101 | Effective Communication Skills | |
| ENG 115 | English Composition | |
| FIN 100 | Principles of Finance | |
| MAT 104 | Algebra with Applications | |
| Total Credit Hours: | 31.5 |
Area II – Major Component
Area II – Concentration Component
Students must choose one of the concentrations listed to complete the Bachelor of Business Administration.
Area III – General Education Component
Area IV – Elective Component
These courses are selected in consultation with a dean, advisor or coach; within this component it is possible for students to develop a minor in a second area of study (see Minors). Students attending New Jersey campuses must take five electives from the General Studies disciplines listed in the catalog: Economics, English, Foreign Language, History, Humanities, Mathematics, Philosophy, Political Science, Psychology, Religion, Science and Sociology.
Area II – Concentration
Accounting Concentration
The Accounting Concentration explores accounting principles and procedures. Students will use accounting software applications to perform accounting functions such as debits and credits. Students will specifically focus on federal taxation, managerial accounting, and cost and price analysis. Students will be prepared for careers that require fundamental accounting knowledge.
| ACC 206 | Accounting II | |
| ACC 306 | Microcomputer Applications for Accountants | |
| ACC 307 | Federal Taxation | |
| ACC 350 | Managerial Accounting | |
| BUS 315 | Cost and Price Analysis | |
| Total Credit Hours: | 22.5 |
Acquisition and Contract Management Concentration
The Acquisition and Contract Management Concentration prepares students to establish and administrate equitable pricing and procurement processes. Students will learn legal and regulatory guidelines to support strategies for developing, negotiating and administrating contracts at the local and federal government levels. Students will develop the skills and abilities for careers working in a government setting.
| BUS 315 | Cost and Price Analysis | |
| BUS 319 | Principles of Federal Acquisition and Contract Management | |
| BUS 330 | Contract Administration and Management | |
| BUS 340 | Contract and Purchasing Negotiation Techniques | |
| OR | |
| BUS 375 | Project Management | |
| LEG 440 | Procurement and Contract Law | |
| Total Credit Hours: | 22.5 |
Entrepreneurship Concentration
The Entrepreneurship Concentration teaches students to develop critical thinking and decision-making skills to identify new business opportunities. Students will learn to create a business plan to raise capital to fund business ventures. Students will be prepared to organize, plan, manage and control the functions of the business to accelerate business growth.
| BUS 313 | Introduction to Entrepreneurship | |
| BUS 363 | Technology and Innovation in Entrepreneurship | |
| BUS 435 | Management and Growth in Entrepreneurship | |
| BUS 463 | Entrepreneurship Feasibility and Analysis | |
| FIN 317 | Financing Entrepreneurships | |
| Total Credit Hours: | 22.5 |
Finance Concentration
The Finance Concentration develops student knowledge of theory and practice of financial decision making. Students will learn the role/risk of the financial institution and the sources and uses of funds. Students will be able to use financial tools to analyze investment risk and rewards in a variety of financial markets. Students will be prepared for careers in a variety of settings including banks, financial firms, small business and corporations.
| ECO 320 | Money and Banking | |
| FIN 320 | Investments | |
| FIN 350 | Financial Markets and Institutions | |
| FIN 355 | Financial Risk Analysis | |
| FIN 405 | Advanced Financial Management | |
| Total Credit Hours: | 22.5 |
Health Services Administration Concentration
The Health Services Administration Concentration prepares students to understand various roles and functions of business in a healthcare setting. Students will learn about the aspects of human resources, marketing, data quality and systems, policy, regulations, and laws applicable to the field of healthcare. Students will be prepared for careers in clinical, hospital, non-profit and corporate settings.
| HSA 300 | Health Services Organization Management | |
| HSA 305 | Health Services Marketing | |
| HSA 315 | Health Information Systems | |
| HSA 320 | Healthcare Human Resource Management | |
| HSA 405 | Healthcare Policy and Law | |
| Total Credit Hours: | 22.5 |
Hospitality and Tourism Management Concentration
The Hospitality and Tourism Management Concentration explores the roles and responsibilities of talent working in the hospitality industry. Students will learn to manage, communicate, and analyze systems and processes to control cost and quality in the hospitality industry. Students will be prepared to enter careers in the hospitality industry.
| HTM 100 | Principles of Hospitality and Tourism Management | |
| HTM 150 | Quality Service Assurance | |
| HTM 250 | Purchasing and Cost Control | |
| HTM 280 | Lodging Operations Management | |
| HTM 310 | Food and Beverage Operations Management | |
| Total Credit Hours: | 22.5 |
Human Resource Management Concentration
The Human Resources Management Concentration will examine the roles and functions of human resource professionals. Students will focus on staffing, development planning, compensation and global human resource management. Students will be prepared for careers seeking human resources professionals in a variety of industries.
| BUS 310 | Human Resource Management | |
| BUS 325 | Global Human Resource Management | |
| BUS 335 | Staffing Organizations | |
| BUS 407 | Training and Development | |
| BUS 409 | Compensation Management | |
| Total Credit Hours: | 22.5 |
Management Concentration
The Management Concentration will support students with developing the fundamental skills of management. Students will learn how to determine and set the tone for organizational behaviors, management of human capital, projects and operations. Students will be equipped to work in small, medium and large organizations.
| BUS 310 | Human Resource Management | |
| BUS 322 | Organizational Behavior | |
| BUS 375 | Project Management | |
| BUS 402 | Small Business Management | |
| BUS 430 | Operations Management | |
| Total Credit Hours: | 22.5 |
Marketing Concentration
The Marketing Concentration explores the essentials of marketing. Students will learn to understand consumer behaviors, how to market products to a target audience, and develop effective pricing strategies for products and services. Students will be prepared for careers in any industry seeking marketing professionals.
Project Management Concentration
The Project Management Concentration will focus on the essential skills of a project manager. Students will be prepared to support human capital with reaching project goals and milestones. The student will learn to manage project contracting and procurement and develop methods for managing project risk. Students will be equipped to serve in roles where project management skills are needed within the business.
| BUS 375 | Project Management | |
| BUS 377 | Managing Project Risk | |
| BUS 380 | Managing Project Teams | |
| BUS 419 | Project Estimating and Budgeting | |
| BUS 437 | Project Procurement Management | |
| Total Credit Hours: | 22.5 |
Retail Management Concentration
The Retail Management Concentration teaches students essential skills to be leaders in the retail industry. Students will learn strategic management and branding communication strategies. The student will be prepared to develop a marketing strategy and to develop effective pricing strategies. This concentration equips students to pursue careers in the retail industry.
Social Media Marketing Concentration
The Social Media Marketing Concentration prepares students to conduct appropriate research to launch a social media campaign. Students will learn the dynamics that influence customer behaviors and learn about the social media tools that can be used to connect with targeted customers to execute a successful social media campaign. Students will be able to seek careers in small, medium and large companies seeking social media marketing professionals.
| MKT 305 | Consumer Behavior | |
| MKT 325 | Social Media Marketing | |
| MKT 330 | Marketing Research and Digital Analysis | |
| MKT 465 | Social Media Strategy | |
| MKT 478 | Social Media Campaign | |
| Total Credit Hours: | 22.5 |
All courses are 4.5 quarter credit hours.