2019–2020 Catalog

Associate in Arts in Marketing

The marketing program seeks to prepare students for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. Graduates of the Associate in Arts program may apply all the credits earned toward a Bachelor of Business Administration.

Also available: a Bachelor of Business Administration and a Master of Business Administration.

Strayer University’s business degree programs are accredited by the Accreditation Council for Business Schools and Programs, 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.

Requirements

Major

ACC 100Accounting I

BUS 100Introduction to Business

MKT 100Principles of Marketing

MKT 305Consumer Behavior

MKT 310Retail Management

MKT 312Marketing Communications

MKT 320International Marketing

Elective chosen from the Major or Concentration Component of the BBA

Total Credit Hours:36.0

General Education Core

WRK 100Preparing for the Future of Work

CIS 101Navigating a Digital World

OR

CIS 105Introduction to Information Systems

COM 100Communication at Work

OR

COM 101Effective Communication Skills

ENG 116Discover the Writer in You

OR

ENG 115English Composition

MAT 110Using Math to Inform Your World

OR

MAT 104Algebra with Applications

ENG 201The Power of Persuasion 

OR

ENG 215Research and Writing

PSY 101Smarter Decisions through Psychology

OR

PSY 105Introduction to Psychology

SOC 101The Story of Us: Embracing Diversity and Collaboration 

OR

SOC 100Introduction to Sociology

Choose one from the following three courses

HUM 201Exploring Cultures: Adapting in a Global World

HUM 111World Cultures I

HUM 112World Cultures II

Choose one from the following four courses

HIS 110U.S. History: Learn from the Past, Prepare for the Future

HIS 104American History to 1865

HIS 105American History after 1865

POL 110U.S. Government

Choose one from the following four courses

SCI 201Unlocking the Secrets of Science and Innovation 

SCI 110Introduction to Physical Science

SCI 115Introduction to Biology

SCI 200Environmental Science

Total Credit Hours:49.5

Electives

These courses are selected in consultation with the campus dean or associate campus dean, or student services coach.

Total Credit Hours:4.5

All courses are 4.5 quarter credit hours.

Total Credit Hours: 90.0