Digital Entrepreneurship Master of Business Administration
The Digital Entrepreneurship concentration of the MBA is an exciting new digital MBA curriculum that offers digital business insights coupled with the practical leadership tools necessary to effectively launch and run a high-growth digital startup. Your lessons will include industry tips from digital entrepreneur Jon Steinberg, CEO of Cheddar. This innovative MBA curriculum prepares budding entrepreneurs, current digital business managers and intrapreneurs (employees who foster innovation) to become effective decision-makers and leaders in the rapidly changing digital startup environment. Learn many of the important skills you will need to know about strategy formulation, raising capital, technology and product management, talent development, branding, social media marketing, financial management, business analytics and much more. It’s an interactive and fresh MBA curriculum designed just for you—the digital entrepreneur.
Note: The Digital Entrepreneurship concentration is only available in an online format. For students residing in North Carolina, in order to earn the Master of Business Administration, they must complete 54 quarter credit hours composed of the required courses and the Digital Entrepreneurship concentration.
The Master of Business Administration Digital Entrepreneurship concentration is not included within the scope of the university's most current accreditation with the Accreditation Council for Business Schools and Programs.
Area I – Core Component
Required Courses
| ACC 556 | Financial Accounting for Managers | |
| BUS 508 | Contemporary Business | |
| BUS 520 | Leadership and Organizational Behavior | |
| BUS 599 | Strategic Management | |
| ECO 550 | Managerial Economics and Globalization | |
| FIN 534 | Financial Management | |
| LEG 500 | Law, Ethics and Corporate Governance | |
| MAT 510 | Business Statistics | |
| MKT 500 | Marketing Management | |
| Total Credit Hours: | 40.5 |
Area II – Concentration Component
In order to earn the concentration in Digital Entrepreneurship, all three courses must be completed.
Digital Entrepreneurship Concentration
| BUS 523 | High Growth Digital Startup Management | |
| BUS 543 | Digital Business Operations | |
| BUS 553 | Technology and Product Management | |
| Total Credit Hours: | 13.5 |
All courses are 4.5 quarter credit hours.
Total Credit Hours: 54