COMM 286 Intro to Advertising Practice and Branding

Introduces basic elements of advertising theory and practice with an emphasis on the role of creating effective and results-oriented advertising messages. Analyzes advertising case studies to explore concepts and apply them to real world examples. Provides tools to develop writing and design skills and to create portfolio samples. Includes a team project to create an advertising campaign for a client of choice.

Credits

4

Prerequisite

Required COMM 186 or BUS 250, and One core COMM course (COMM 121, COMM 122, or COMM 124).

Course Type

ALA