Public Relations and Marketing Communications (BA, CompleteDegree) This program is currently not accepting students.

Public Relations and Marketing Communications students complete 48 credits in this joint major with Business including three core courses, 6 required courses including a Capstone, and 3 electives (at least one of which must be at the 300-level).

Degree Requirements

Step One: Core Courses

Majors will complete a core of the following courses:

COMM 121CD	Visual Communication	4
COMM 186CD	Introduction to Public Relations and Integrated Marketing Communications	4
COMM 281CD	Content Creation and Strategy	4

Step Two: Required Courses

BUS 250CD	Principles of Marketing	4
BUS 270CD	Business Analytics	4
COMM 210CD	Introduction to Graphic Design	4
COMM 286CD/BUS 286CD	Intro to Advertising Practice and Branding	4
COMM 324CD	Social Media: Social Listening and Analytics	4

Step Three: Electives

Students must take THREE major electives, from the list below; at least one must be at the 300-level. These courses may be taken concurrently with Core courses.

BUS 221CD	Project Management	4
BUS 224CD	Social Action Leaders	4
BUS 230CD	Why We Buy	4
BUS 251CD	Digital Marketing	4
COMM 122CD	Media Writing and Editing	4
COMM 312CD	Health Communications	4
COMM 320CD	Media and the First Amendment	4
COMM 323CD	Digital Cultures	4

Step Four: Capstone

Complete the following course to fulfill the capstone requirement.

COMM 395CD

Communications CD Capstone