PR/MARCOM (Minor)

(Joint Minor with School of Business)

Minor Requirements:

Required:

COMM 186Introduction to Public Relations and Intergrated Marketing Communications

4

BUS 250Marketing

4

COMM 281Content Strategy and Creation

4

Electives (select two):

COMM 124Media, Messages and Society

4

COMM 181Public Speaking & Group Discussion

4

COMM 262Media Convergence

4

COMM 265Editing Copy and Proof

4

COMM 286/MGMT 232AIntro to Advertising Practice and Branding

4

COMM 326National Student Advertising Competition

4

COMM 323Digital Cultures: Communication and Social Media

4

BUS 100Introduction to Business and Management

4

BUS 221Project Management

4

BUS 224Social Action Leaders

4

BUS 231Creating Brand Value

4

BUS 236Retail Management

4

BUS 320Negotiations

4

BUS 335Marketing Research

4