MSMG 440 Creativity Innovation & Entrepreneurship
This experiential, three-weekend course is designed to give you an enjoyable and rigorous introduction to the ideas and practice of creativity, innovation and entrepreneurship. Regardless of the type of organization (profit, nonprofit) or its stage of development (established or new venture), the entrepreneurial spirit of individuals and teams is a key to recognizing and then acting on new opportunities. In the course, we will explore the realm of creativity tools and techniques that can be applied at the individual and team level, including mindfulness and group idea generating techniques. We will put these in context as we think through how organizations innovate new products and industries. Students will then take these ideas to create a first stage business model and learn how to pitch that model in presentation and through an executive summary. Whether or not you are an entrepreneur, think it might be an interesting career path someday, or simply want to understand more about how to bring creativity and innovation to your managerial practice, do join us. All graduate students welcome. This course serves as the first in the concentration in entrepreneurship for those so interested.
Cross Listed Courses
GSM 570