MSMG 408 Strategic Management &_Marketing
This course integrates strategic management and marketing. Strategic management gives top managers the tools, techniques and frameworks to make strategic decisions to lead their firms toward value creation under competitive and complicated circumstances. The value created by a firm is articulated for customers through marketing, a critical link between the organization and its customers in terms of understanding the customer and designing and implementing marketing strategy and tactics. This course is designed to accompany, educate, and support you as you encounter and practice strategic thinking and collaboration.
Prerequisite
Required MSMG 407;