GSM 529 Mktg for NPO's & Soc Causes
This course will examine the role and application of marketing in nonprofit and public settings. It focuses on a conceptual understanding of the marketing discipline and marketing processes and shows how basic concepts and principles of marketing are applicable to nonprofit and public social organizations. This course will identify and examine processes for assessing and establishing value-creating relationships among suppliers, providers and consumers of nonprofit organizations. This course will place particular emphasis on forging productive exchange relationships with clients, customers and donors.