GSM 450 Career Strategies
Career Strategies strives to equip students with the career management skills essential to surviving and excelling in today's volatile labor market. Students learn how to "build their personal brand" through rigorous self-diagnosis and "market their brand" by applying the strategies of marketing. Students also examine their personal values as they prepare to select careers and organizations that align with their values, and speak out when their values are being challenged. Students select between two tracks: pursuing opportunities inside or outside their present organization. Their final deliverables are a synopsis of their brand building diagnostics and a Marketing Plan, outlining their strategies for achieving their next career move.