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Public Relations and Marketing Communications (BA)

The Interdisciplinary Major in Public Relations and Marketing Communications is offered with the Business School and designed to provide grounding and experience in public relations and a firm understanding of the principles and implementation of marketing strategy. At its best, PR/MarCom education embodies intellectual traditions drawn from a wide range of social and hard sciences, as well as professional and liberal arts areas of concentrations. Students receive a BA in PR/MarCom.

Program Requirements:

Required Courses:

COMM 121Visual Communication

4
COMM 122Media Writing Bootcamp

4
COMM 186Introduction to Public Relations and Intergrated Marketing Communications

4
COMM 210Introduction to Graphic Design: Principles and Practice

4
COMM 281Content Strategy and Creation

4
COMM 325Creating and Managing a Communications Campaign

4
MGMT 230Why We Buy

4
MGMT 234Organizational Communication and Behavior

4
MGMT 238Financial Aspects of Business

4
MGMT 250Marketing

4
COMM 370Internship

Variable

Electives

Students select three courses from this list; one must be at the 300 level.

COMM 124Media, Messages and Society

4
COMM 163Radio Operations and Performance

4
COMM 181Public Speaking & Group Discussion

4
COMM 240Intermediate Graphic Design I: Typography

4
COMM 244Web I: Design for the World Wide Web

4
COMM 260Journalism

4
COMM 262Media Convergence

4
COMM 286/MGMT 232AIntro to Advertising Practice and Branding

4
COMM 310In-Depth Storytelling for the Digital Age

4
COMM 315Blogging & Opinion and Editorial Writing

4
COMM 323Digital Cultures: Communication and Social Media

4
COMM 326National Student Advertising Competition

4
COMM 333Web II

4
COMM 344Senior Seminar: Storytelling

4
COMM 350Independent Study

4
COMM 390Studio 5: A Communication Workplace

4
BUS 100Introduction to Business and Management

4
BUS 221Project Management

4
BUS 224Socially Minded Leadership

4
BUS 231Creating Brand Value

4
BUS 236Retail Management

4
BUS 320Negotiations

4
BUS 335Marketing Research

4

Independent Learning:

8 credits to be fulfilled either through

COMM 350Independent Study

4
COMM 370Internship

Variable
and/or
COMM 390Studio 5: A Communication Workplace

4

COMM 390 Studio Five cannot be double counted as an elective course and an independent learning course.

COMM 350/MGMT 350: 4 or 8 credits

COMM 370/MGMT 370: 4 or 8 credits

It is recommended that PR/MarCom majors also consider taking ECON 100, Principles of Microeconomics, and PSYC 101, Introduction to Psychological Science.