Marketing Major

CIP Code

52.1401

All Marketing students must complete the following courses to earn their degree.

Sacred Heart University Core Curriculum (30-32 credits)

College of Business Core Curriculum (24 credits)

MGT 101	Organizational Management	3
MK 201	Principles of Marketing	3
AC 221	Financial Accounting & Reporting	3
AC 222	Managerial Accounting & Control	3
FN 215	Financial Management	3
MGT 231	Legal & Ethical Responsibilities in Business	3
MGT 375	Operations & Sustainable Supply Chain Management	3
MGT 401	Strategic Management	3

Internship Requirements (3 - 6 Credits)

BU 296	Career Development & Readiness	0
MK 390	Marketing Internship	3-9

Other Courses in Major (21 credits)

MK 270	Customer Insights Using Technology	3
	or
IS 272	Dynamics of Information Technology	3
MK 320	Consumer Behavior	3
MK 362	Marketing Research	3
MK 425	International Marketing	3
MK 430	Marketing Management	3

Required Supporting Courses (Taken as Part of University Core)

	MA106 or MA109 or MA110
MA 131	Elementary Statistics	3
EC 202	Principles of Microeconomics	3
EC 203	Principles of Macroeconomics	3

An additional 6 credits of marketing electives are required. Three credits from marketing electives may be applied toward a minor in digital advertising, fashion marketing and merchandising, or sport marketing if the student chooses to pursue a minor. Minors are encouraged, but not required, for students majoring in Marketing.

Additional electives necessary to complete degree requirements.