Strategic Communication Public Relations and Advertising Major
The Strategic Communication, Public Relations, and Advertising (SCPRA) major is a blend of theory and practice. SCPRA majors will acquire the knowledge and technical skills to pursue careers in public relations and advertising as well as develop a theoretical, aesthetic, and historical understanding of communication. SCPRA students explore the social impact of communication, which prepares them for the profound ethical and social responsibilities that come with being a professional communicator and engaged citizen. SCPRA majors produce in-depth presentations, campaigns and written work across a variety of multimedia platforms in addition to creating a senior project that showcases both their production skills and critical thinking ability.
Program Requirements
The major in Strategic Communication, Public Relations, & Advertising consists of 51 credit hours - 11 required courses (33 credits) and 18 elective credits:
Required Courses for Major in SCPRA
| CM 101 | Introduction to Media Culture | 3 |
| CM 102 | Introduction to Media Production | 3 |
| CM 126 | History of Advertising & Public Relations | 3 |
| CM 227 | Advertising & PR Writing | 3 |
| CM 230 | Digital Publications | 3 |
| CM 257 | Women & Advertising | 3 |
| or | |
| CM 357 | Studies in Advertising and PR | 3 |
| CM 258 | Social Media Strategy | 3 |
| CM 301 | Advanced Seminar in Communication | 3 |
| CM 356 | Advertising & PR Campaigns | 3 |
| CM 397/398 | Senior Project I and II | 3 CR each |
| Total Credit Hours: | 33 |
Elective Course Requirements
Six (6) CMS electives are required. Three (3) of these must be in media production courses and three (3) must be in media history or theory.
Production Courses
Choose 3 courses from the below:
| CM 171 | Broadcast News Production I | 3 |
| CM 211 | News Writing & Reporting I | 3 |
| CM 221 | Digital Film & Video Production I | 3 |
| CM 222/322 | Television Studio Production I and II | 3 CR each |
| CM 223 | Digital Photography I | 3 |
| CM 224 | Democratic Technologies | 3 |
| CM 225 | Multimedia Field Production | 3 |
| CM 226 | Magazine Production I | 3 |
| CM 228 | Radio Production: Journalism/Podcasting | 3 |
| CM 229 | Photojournalism | 3 |
| CM 230 | Digital Publications | 3 |
| CM 231 | Introduction to International Field Production | 3 |
| CM 235 | Acting for the Camera | 3 |
| CM 241 | Comics & Animation | 3 |
| CM 271 | TV News Production I | 3 |
| CM 272/372 | Sports Broadcasting I and II | 3 CR each |
| CM 274 | Contemporary Sports Broadcasting | 3 |
| CM 276 | Digital Editing | 3 |
| CM 277 | Screenwriting | 3 |
| CM 278 | Broadcast News Reporting | 3 |
| CM 280 | Immersive Media Production | 3 |
| CM 300 | Special Topics in Multimedia Production | 3 |
| CM 311 | News Writing & Reporting II | 3 |
| CM 312 | Freelance Writing | 3 |
| CM 321 | Advanced Topics in Film & TV Production | 3 |
| CM 325 | Visual FX & Motion Graphics | 3 |
| CM 326 | Magazine Production II | 3 |
| CM 331 | Topics in Journalism Production | 3 |
| CM 371 | TV News Magazine II | 3 |
| CM 396 | Internship | 1-6 |
| Total Credit Hours: | 9 |
History and Theory Courses
Choose 3 courses from the below:
| CM 121 | History of Film I | 3 |
| CM 122 | History of Film II | 3 |
| CM 123 | History of Film III | 3 |
| CM 124 | History of Broadcasting | 3 |
| CM 125 | History of Journalism | 3 |
| CM 128 | History of Sports Media | 3 |
| CM 201 | Art of the Moving Image | 3 |
| CM 212 | Media Literacy | 3 |
| CM 251 | Studies in Self-Help Books | 3 |
| CM 252 | Sport, Communication & Culture | 3 |
| CM 253 | Digital Culture | 3 |
| CM 254 | Media & Democracy | 3 |
| CM 256 | Magazines & Body Image | 3 |
| CM 257 | Women & Advertising | 3 |
| CM 299 | Special Topics in Communication & Media Studies | 3 |
| CM 351 | Women in Film & Television | 3 |
| CM 353 | National Cinemas | 3 |
| CM 354 | Film & Television Genres | 3 |
| CM 355 | Film & Television Directors | 3 |
| CM 357 | Studies in Advertising and PR | 3 |
| Total Credit Hours: | 9 |
Total Credit Hours: 51