2020-2021 Undergraduate Catalog

MK 360 Marketing Integration: Textiles & Fashion

Encompasses the processes involved in global supply chain management and integration from a raw material base to finished apparel. By understanding the building blocks of fiber, yarn, weaving, knitting, and color penetration systems, the student will understand what is essential in making decisions concerning aesthetics, cost, care, and wearability of fashion apparel. This course is essential for any student who wishes to enter and manage in the fields of apparel merchandising, marketing, and design.

Credits

3

Prerequisite

MK 201 Principles of Marketing and MK 240 Fashion Marketing