Master of Arts in Sports Communication and Media
With academic and professional tracks in Sports Broadcasting and Athletic Communications & Promotions, the Master of Arts in Sports Communication and Media (SCM) is specifically designed from a humanities tradition to showcase multimedia production and capitalize on Sacred Heart University’s ideal geographic location in the heart of the U.S. sports media industry. Students will receive training in the art and craft of digital storytelling across multiple media platforms from traditional television to contemporary social media as they move through a program designed to produce responsible and participatory citizens with well-developed critical thinking skills. Thus, students who move through SCM will acquire the knowledge and technical skills to pursue careers in the digital world of athletic communications and sports broadcasting as they develop a theoretical, aesthetic, and historical understanding of the professional communication field of sports media.
As they complete this 36-credit program, SCM students will have the opportunity to create real-world multimedia productions for NCAA Division I sports teams, for broadcast, and for nationally recognized sports media companies. SCM students will produce in-depth presentations, campaigns, and written work in addition to leaving with practicum and internship experiences that showcase both their production skills and critical thinking ability.
Through the program’s emphasis on a hands-on curriculum, graduates of SCM will learn the advanced twenty-first century professional skills necessary to communicate effectively across a variety of media platforms in the specific area of sports media.
Admission Requirements
A bachelor’s degree from an accredited institution and official transcripts from all undergraduate institutions attended are required. A personal statement describing career goals and reasons for interest in the program, along with two letters of recommendation and a professional résumé, are also required.
Degree Requirements
SCM students can choose either the Sports Broadcasting (SB) or Athletic Communications & Promotions (ACP) track. Full-time students can complete the degree in one year by taking two classes each semester, while part-time students typically finish in two years.
SCM Required Courses (36 credits)
| CM 550 | Sport Communication in the Digital Age | 3 |
| CM 551 | Sport, Culture, & the Media | 3 |
| CM 555 | Sports Media Production | 3 |
| CM 556 | Sports Event Production | 3 |
| CM 561 | Studio Sports Broadcasting | 3 |
| CM 562 | Sports Journalism | 3 |
| CM 565 | Sport Communication & Social Media | 3 |
| CM 566 | Sports Media in a Professional Context | 3 |
| CM 656-657 | Sport Communication Practicum I and II | 3 CH each |
| CM 696/697 | Internship I and II | 3 CH each |