MKT 20100 Principles of Marketing

This course introduces the role and scope of marketing in both business and nonprofit sectors of our society. Concepts, strategies and institutions involved in the determination of consumer demand and potential of markets, marketing mix, product line and brand management; organization and implementation of distribution strategies and trade channel structure; pricing policies, programs and their implementation; promotional programs and techniques relevant to demand creation are explored.

Hours

3 Credits, 3 Hours