MKT 213 Sports Marketing

Are you ready for the big leagues? If you are passionate about a career in sports, this course is for you. This course provides students with insight into the sports marketing arena, which has grown into a multibillion-dollar industry. Students will understand the core facets of the industry: marketing, public relations, sponsorship and licensing and how they are related.

Prerequisite

MKT 201 or permission of the Department Chair

Hours

3 Credits, 3 Hours