ESM 3043 Distribution of Games: The Role of the Publisher
The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course explains the role of a publisher in game distribution and details the various channels by which a game can be distributed. This course is required for students majoring in Business Administration in Esports & Gaming and is recommended as an elective for Marketing students who meet the necessary prerequisites. PR:
ESM 3023 and
MKT 2503.