MKT 3613 Customer Relationship Management
This course examines customer relationship management (CRM) as a key strategic process within all organizations and serves as a foundation course in Service Management Program. CRM is defined as the overall process of building and maintaining profitable customer relationships by delivering value and satisfaction to the customer. Focusing on process, strategy and technology, this course leads students from understanding the fundamentals of CRM through the implementation of CRM systems and analysis of customer data. PR: MKT 2503.