MCOM 3850 Mass Communication Theory and Research

This course focuses on the concepts, philosophies, principles, evolution and the practical application of mass communication theories.

Credits

3

Prerequisite

MCOM 1500

Typically Offered

Demorest Campus: odd fall day

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

1. Understand the importance of theory and the roots of mass communication theory.
2. Recognize different mass communication theoretical approaches and its appropriate use.
3. Understand the benefit of utilizing peer-reviewed studies as a foundation for media research, in preparation for capstone.
4. Grasp concepts of APA Style.
5. Recognize how the practical applications of media theory.