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Strategic Communication Area – Bachelor of Arts

Program Competencies

Students will:

  1. Demonstrate critical thinking when developing and responding to strategic messages.
  2. Apply key concepts and theories of strategic communication.
  3. Demonstrate mastery of written, oral, visual and mediated strategic communication.
  4. Identify and apply concepts of ethical strategic communication.
  5. Demonstrate strategic communication skills needed for responsible team leadership and participation.
  6. Demonstrate abilities to treat conflict creatively through mediation and negotiation.

Assessment

  1. Senior Project in Capstone Course

Program Requirements

General Education

COMS 499CSenior Seminar in Communication

3
Total Credit Hours:36

Refer to the General Education section for a complete listing of general education requirements.

Strategic Communication

COMS 100Introduction to Strategic Communication

3
COMS 110Strategic Messaging

3
COMS 200Strategic Communication Research

3
COMS 250Introduction to Intercultural Communication

3
COMS 290Conflict and Communication

3
COMS 300Strategic Organizational Leadership

3
COMS 330Argumentation and Persuasion

3
COMS 347 or 447Internship

3
Total Credit Hours:24

Strategic Communication Electives

Skills and Experience

Choose nine hours (three courses) from the following:

COMS 310Professional Presentations and Speech Writing

3
COMS 340Event Planning and Public Relations

3
COMS 383Facilitating Team Communication

3
COMS 400Interviewing

3
CVM 201Media Writing

3
Total Credit Hours:9

Critical Thinking

Choose six hours (two courses) from the following:

COMS 350Communication, Culture and Diversity

3
COMS 420Analysis of Persuasion

3
CVM 464Public Opinion and the Media

3
CVM 492Media Law and Ethics

3
Total Credit Hours:6

Public Relations

Choose nine hours (three courses) from the following:
COMS 333Social Media and Community

3
COMS 370Communication and Health

3
COMS 382Public Relations Principles

3
COMS 405Communication Issue Management

3
COMS 482Public Relations Campaigns

3
Total Credit Hours:9

Free Electives

Free Electives (chosen by student)

36
Total Credit Hours:36

COMS 347 or 447: Experiential learning is required in the core. No more than three-credit hours for internship experiences can count towards the 48 credits required for the area. Additional internship credit will count towards general electives.

Total Credit Hours: 120