Small Business Management and Entrepreneurship Track – Bachelor of Business Administration

Program Competencies

Upon successful completion of the program, the student should be able to:

  1. Understand the essential requirements for the successful planning of a new venture and be aware of the issues involved in initiating a new venture.
  2. Understand how to create, find, control and use necessary resources to build a growth-oriented venture by improving a student's ability to analyze, articulate, present and defend chosen entrepreneurial activities recognizing that no one course of action is necessarily correct or the best.
  3. Develop skills associated with innovative management in entrepreneurial environments where uncertainty and lack of information and resources are typical.
  4. Intelligently evaluate potential start-up opportunities for personal involvement.
  5. Fully understand the major components of full-cycle development of an idea into a successful enterprise.
  6. Understand the components and processes involved in developing a business plan (including marketing and financial plans).
  7. Identify and understand the various technical formalities associated with the actual starting of a new business, such as obtaining permits, registering business names with government agencies, filing a corporate charter and securing trademarks for important company identification marks.
  8. Develop a projected profit and loss statement, balance sheet, and cash flow statement for a small or new business.

Assessment

  1. Comprehensive Marketing Exit Exam
  2. Comprehensive Marketing Case Analysis


In addition to the track courses listed below, the general education, BBA qualifying courses, prerequisite courses, upper division and free electives must be completed. The track in SBME is composed of 27 credit hours of specialized courses in SBME.

Small Business Management and Entrepreneurship Track Requirements

General Education

MATH 152, 174 or 175

3-4

ECON 201Principles of Macroeconomics

3

BBA 499CStrategic Management

3

Total Credit Hours:36-37
Refer to the General Education section for a complete listing of general education requirements for the University.

Business Qualifying Courses

BBA 295Business Communication

3

CIS 211Software Tools for Business

3

MKT 204Marketing

3

MNGT 201Principles of Management

3

Total Credit Hours:12

Business Prerequisite Course

ACCT 281Principles of Financial Accounting

3

ACCT 282Principles of Managerial Accounting

3

BBA 261Business Law and Regulations

3

ECON 201Principles of Macroeconomics

3

ECON 202Principles of Microeconomics

3

Total Credit Hours:12

ECON 201 is an SBS II exchange counted in general education.

Upper Core BBA Courses

Students must be admitted to the School of Business Administration program to register for upper division business core courses. Admission requires completion of the business qualifying courses and a cumulative Morehead State GPA of at least 2.25 for all MSU and transfer courses.

CIS 311Management Information Systems

3

FIN 360Business Finance

3

BBA 315Quantitative Analysis for Business

3

BBA 350Entrepreneurship and Innovation

3

BBA 363Ethical Decision Making in Business

3

BBA 370Operations and Service Management

3

BBA 380International Business

3

BBA 475Leadership Development

3

BBA 499CStrategic Management

3

MATH 305Business Statistics

3

Total Credit Hours:27

BBA 380: (or international cooperative education, or international exchange course experience)

BBA 499C: The capstone is counted in general education.

Track Requirements

MNGT 310Small Business Organization

3

MNGT 311Human Resource Management

3

MKT 345Marketing Strategies for Small Business

3

FIN 365Financial Issues for Small Business

3

MNGT 420New Venture Creations

3

Electives (Approved Small Bus Mgnt and Entrepren. Electives)

12

Total Credit Hours:27

Approved Electives for the SBME

CIS 320Web Technologies and Design

3

FIN 370Working Capital Management

3

 

MNGT 339Cooperative Education III

1-8

or

MNGT 439Cooperative Education IV

1-8

 

MNGT 476Special Problems in Management

1-3

MKT 340E-Marketing and Social Networking

3

REAL 105Real Estate Principles

3

International Business Course

3

International Business Course: (chosen from MNGT 409, MKT 469, ECON 447, FIN 485)

General Electives

Total Credit Hours:5-6

Total Credit Hours: 120