Marketing Communication Management, Advanced Certificate
This 12 credit (4 courses) certificate in Marketing Communication Management provides core knowledge needed in this dynamic, growing and exciting field. Marketing is the engine that creates value in business, provides the interface for the customer experience, and is the foundation for knowledge about customers, consumers and competitors. Learn how to create customer value, understand how social media has played a pivotal role in changing business communications, public relations and reputation management.
Required Core Courses
Four courses required
Students Select any Four Marketing Communications Management Courses below for a Total of 12 credits
· Creating Customer Value Through Marketing (MGPS 5030)
· Social Media and the Business Imperative (MKMC 5102)
· Public Relations Theory & Practice (MKMC 5100)
· Reputation Management (MKMC 5601)
· Global Marketing Strategies (MKMC 5602)
· Generating Growth and Innovation (MGPS 5070)
· A Special Topics Course
Take 4 courses as a standalone credential or apply all the courses toward the Master of Science in Marketing Communication Management degree. Students select from 4 classes out of 7 options to focus their studies on their job and/or interests.
Graduate Advanced Certificates:
• are in great demand by employers because they offer focused knowledge in a given business discipline.
• are geared for different levels of employees; those looking to deepen their knowledge in a specific subject area, those seeking to gain a new area of expertise and credential, or for those needing to update their skills.
• provide learning opportunities for those who already have a master’s degree or for those students looking to try a few classes before committing to an entire degree.