2023-2024 Graduate Catalog

MKT 5410 MARKETING RESEARCH

This course provides an integrated approach to understanding the function of research in making marketing decisions. The research process, scientific method, analysis and interpretation of research findings are covered in this course. Specific topics include: project planning and research design, exploratory vs. conclusive research, hypothesis testing, analysis of data, model building, reporting findings, and managerial evaluation and feedback of marketing research. Formerly: MGS 5410. 


Credits

3

Prerequisite

MKT*5400 and ECO*2120 or graduate equivalent