MKT 5410 MARKETING RESEARCH
An integrated approach to understand the function of research in making marketing decisions. The research process, scientific method, analysis and interpretation of research findings. Specific topics include: project planning and design, organizing for research, development of marketing information systems, experimental design, tests of hypotheses, analysis of data, model building, cost/benefit analysis, managerial evaluation of marketing research. Formerly: MGS 5410.
Prerequisite
MKT*3410 and MGS*2150