MKT 4500 SEMINAR IN MARKETING STRATEGY
This integrative course is applications oriented, focusing on formulating and implementing marketing strategy. It explores issues of how to create and sustain customer value from market analysis and product positioning to communications and channel system design. The course emphasizes learning-by-doing through a computer simulation and cases analysis. Required. Prerequisite(s): MKT*2500, MKY*3510 MKT*3550 MKT 4220
Prerequisite
MKT*2500 MKT*3510 MKT*3550 MKT*4220