MKT 4410 MARKETING RESEARCH
This course is designed as an introduction to basic tools of marketing research. The application of behavioral science and quantitative methods to solving marketing problems. Hypothesis testing, questionnaire construction, sampling, and data analysis. Techniques include statistical inference tests, decision theory, Chi-square, and regression and correlation. Prerequisite(s): MKT 3410 and MGS 2120 CAT. NO CHANGED FROM MGS 4410 - 6/1/98 CAT. TITLE FORMERLY: INTRODUCTION TO MARKETING RESEARCH. - 02/23/06 revised 2/23/06 COURSE REVISED AND NUMBER CHANGED TO MKT 3550 03/19/09
Prerequisite
MKT*3410 MGS*2120