MKT 4230 ADVERTISING CAMPAIGNS
This course analyzes contemporary advertising campaigns in terms of research, marketing, creative, and media strategies used for integrated marketing communications programs to achieve promotion and marketing mix goals. Students prepare goal-oriented advertising campaigns. (formerly MKT 3431) Elective in Marketing Prerequisite(s): MKT 2500 Principles of Marketing, MKT 3430 Advertising & Marketing Communications Course Number: MKT 4230 Semester Hours: Three (3) Limitation on Enrollment: 30
Prerequisite
MKT*2500 MKT*3430 MKT*3510