Graphic Design, B.F.A.: Interactive Advertising Option
Adviser: Prof. Robin Landa
rlanda@kean.edu
GLAB-516, (908) 737-4744
This B.F.A. degree is a studio-oriented design program. Students focusing on Interactive Advertising will develop expertise in the creation of visual messages for branding and advertising. The curriculum includes a concentration in this design discipline and a broad foundation in the liberal arts, studio arts, and art history. Emphasis is on creative problem-solving, design competence, and technical skills. The program of study also develops skills in critical thinking, and oral and written communications.
Students are required to maintain a 3.0 GPA in all major requirements to continue in the program and to receive the BFA degree.
Upon completion of GD 3020 Graphic Design Fundamentals I, students are required to submit a portfolio of creative work for Continuation Review. Successful evaluation at the review along with 3.0 GPA is mandatory in order to continue in the program and to receive the BFA Degree.
The program is fully accredited by the National Association of Schools of Art and Design. (NASAD)
General Education 32
Foundation Requirements 13
GE 1000, GE 3000: University Requirement for Graduation for all undergraduate students that must be satisfied in one of two ways: Complete GE 1000 (all freshmen and transfers entering with 0-29 credits) OR GE 3000 (transfers entering with 30 credits or more).
ENG 1030: Requires a C or better
Disciplinary and Interdisciplinary Distribution Requirements 19
Humanities 6
ENG 2403: GE Distribution Course required of all students.
Social Sciences 6
| HIST 1062 | WORLDS OF HISTORY: TRADITIONS AND ENCOUNTERS | 3 |
HIST 1062: GE Distribution Course required of all students.
Select One GE Approved course from on selection below:
| Psychology | 3 |
| Economics or ES 1010 World Geography | 3 |
| Political Science | 3 |
| Sociology or Anthropology | 3 |
| Interdisciplinary | 3 |
Science and Mathematics 7
Select one Math or Computer Science course from below:
Select One GE Approved Science course from one area below:
| Biology | 4 |
| Chemistry | 4 |
| Earth Science | 4 |
| Environmental Sciences | 4 |
| Physics | 4 |
Additional Required Courses 6
Additional Required Courses 6
Academic Major 78
All Major courses require a grade of C or better and 3.0 GPA minimum
Foundation Core 9
Major Required Courses 51
GD 3220: Writing Emphasis (WE) course.
Major Elective Courses 12
Selected with advisement from 2000 level or above.
Internship/Practicum 3
Select 3 credits from the following:
| GD 3001 | GRAPHIC DESIGN/ADVERTISING INTERNSHIP | 1 |
| GD 3002 | GRAPHIC DESIGN/ADVERTISING INTERNSHIP | 2 |
| GD 3003 | GRAPHIC DESIGN/ADVERTISING INTERNSHIP | 3 |
| GD 4090 | DESIGN STUDIO PRACTICUM | 3 |
Major Capstone Course 3
| DSN 4000 | CRITICAL PERSPECTIVES IN DESIGN | 3 |
Free Electives 4
At least 50% must be 3000-4000 level.
GD 1996 (Optional) Research Experience course (1 credit). May be taken up to two times in this area.
Total Credit Hours: 120